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Introduction:
the Reformation and a Changing Art Market
As the Protestant Reformation spread through
Northern Europe during the 16th century, Catholic religious artwork increasingly
came under physical attack. The Netherlands suffered its first of these
iconoclastic movements in 1566, when Catholic churches, monasteries and convents
across a string of neighboring Dutch towns were looted and destroyed. These
events marked the start of the Dutch Reformation, and Church property that
survived initial attacks was eventually confiscated for Protestant or municipal
use. The Netherlands officially adopted Calvinism as its state religion during
the 1618 and 1622 Synods of Dordrecht.
With this shift from Catholicism to Protestantism,
Church patronage of the arts virtually halted in the Netherlands. Unlike Roman
Catholics, Protestants considered depictions of the saints and biblical scenes
idolatrous, and preferred their churches to have plain white walls, which were
thought to provoke contemplation among worshippers. Though Calvin had strongly
denounced “idolatrous” paintings, he sanctioned the use of artwork for
decorative or didactic purposes in the home.
Though the government continued to commission
history paintings, and some wealthy patrons commissioned portraits—especially of
wedding parties, families, or individual adults or children—most Dutch artists
now relied on the open art market to sell their works. During the 17th century,
Netherlanders bought directly from artists’ studios, from art dealers or
bookshops, or from temporary stands set up at kermis (street fairs).
The Popularity of Pictures: Burghers as Art
Collectors
Despite a significant shift in cultural attitudes
towards religion and art, the market for paintings remained strong in the
Netherlands throughout much of the 17th century. Art markets flourished in the
larger cities of Amsterdam, Delft, Haarlem, and The Hague, but even most small
towns could boast at least a few resident painters. In fact, some Dutch
communities had more artists than they did butchers.
Burghers, or burgerlijk, created much of this
demand for original artwork. Traditionally demonstrating their prosperity with
luxurious living spaces rather than with fine clothing or other accessories,
Dutch burghers sought larger homes—and more artwork with which to decorate
them—as the economy flourished during the 17th century. This was especially
true following the 1648 peace with Spain.
Opinions vary as to whether or not the lower
socio-economic classes also had significant access to the art market. In
response to this question, many scholars have cited the accounts of 17th-century
travelers such as William Aglionby and John Evelyn, who wrote, “pictures are
very common here [in the Netherlands], there being scarce an ordinary tradesman
whose house is not decorated with them.”
While Evelyn’s comment was likely based in truth, it
is important to note that the pictures he mentions could have varied greatly in
quality from household to household, since art objects belonging to a range of
price brackets were available for purchase in 17th-century Netherlands. A cheap
engraving, for example, could be had for about a third of the price of a small
fish or flower still life painting—and for about a seventh of the price of a
more elaborate, high-finish banketje still life.
In light of these facts, Mariet Westermann’s
impressions may be most accurate. While Westermann acknowledges that “[the
Dutch art] market catered [to] various interests and levels of income and social
status,” she rejects accounts such as Evelyn’s as overly-enthusiastic, firmly
asserting that “…laborers and small peasants surely could not afford more than a
few mediocre prints, if that.”
Guilds: Hubs of the Art Market
As Church patronage gave way to an open art market,
guilds played an increasingly important role in Dutch arts culture. Although
Clara Peeters is a notable exception, most participants in the art
market—painters, etchers, engravers, art dealers, architects, book publishers,
and printers—belonged to these business organizations.
Aspiring painters could seek guild membership after
successfully completing an apprenticeship with a master painter. Guild
membership allowed painters to establish their own workshops, but many young
artists without adequate funds chose to continue employment with their
masters.
Though a newly competitive art market led many
painters to specialize their subject matter—once an especially popular formula
had been determined, painters tended to repeat it in hopes of maintaining their
profit level —Golden Age Dutch painters on the whole addressed a number of
subject areas. Among others, they created genre, still life and history
paintings, landscapes, seascapes and group portraits. “Matters of Taste”
focuses specifically on still life and genre paintings for their more frequent
references to dietary habits of the period.
Genre Painting
Genre paintings depict scenes or events from
everyday life. A French word meaning a “type” or “sort,” the term genre did not
acquire its current art historical usage until the late 19th century. During
the 17th century, genre paintings were occasionally referred to by the general
term beeldeken— meaning “painting with little figures”—but were more
commonly categorized according to their specific subject matter. Coortegardjes,
for example, portray soldiers at rest or play, while conversaties feature
fashionable young men and women eating, drinking and playing musical instruments
together. In addition to these popular subjects, genre paintings also
frequently depict taverns, kitchens, open-air markets, and festive occasions
such as weddings, births, or holidays.
Scholars have interpreted Golden Age genre paintings
in a number of ways. Some historians have pursued complicated connections
between genre paintings and emblem books of the period. Since emblem books were
published in a variety of forms—from expensive leather-bound editions to cheaply
made copies—they were affordable to most Netherlanders. Moreover, since the
nation enjoyed particularly high literacy rates during the 17th century, even
members of lower socio-economic classes likely possessed the ability to read.
Widely accessible in these ways, Scholar Christopher Brown calls emblem books a
“truly popular” form of literature, and argues that artists might likely have
communicated to viewers by referencing the popular rhymes. Importantly, however,
this way of viewing Golden Age genre painting often fails in that items with
conflicting or unrelated associations appear in the same work.
Still Life Paintings
Still Life paintings feature arrangements of
inanimate objects, although small insects or animals are occasionally included.
As with Golden Age genre paintings, Dutch still lifes of this period were—and
largely still are—categorized according to their specific subject matter.
Banquet pieces (banketje), for example,
depict lavish arrangements of expensive foodstuffs and serving pieces, and might
include such luxury items as lobsters, oysters, exotic fruits, and decorated
pies in raised crusts.
Breakfast pieces, by contrast, feature simple
foodstuffs, such as herring, ham or cheese with a bread roll and a glass of beer
or wine. Though ontbijtje translates literally from the Dutch as “little
breakfast,” paintings categorized as such evidently do not necessarily depict
elements of a typical Dutch breakfast.
Game pieces portray arrangements of poultry,
duck, capon, suckling pig, hare, rabbit, or—as its title suggests—any other type
of game, while fruit pieces (fruytjes),
ham pieces (hammetjes) and tobacco pieces
(tabakjes) were also recognized
categories of still life painting.
As is the case with genre pieces, controversy
concerning the “meaning” of these artworks persists, and many theories have been
offered. Some historians have suggested that still life paintings depicting
rich foods and serving pieces were purchased by the lesser classes, as attempts
to associate themselves with the nobility. Others believe such still lifes stand
as expressions of patriotic—rather than personal—pride in a newly independent
and prosperous nation.
On the other hand, such still lifes have been
identified as vanitas pieces—so-called “moral compasses” designed to
invite viewers to recognize the flimsiness of earthly life and pleasures.
In interpreting either genre or still life paintings, it is
important to keep in mind that these works likely meant different things to
different viewers in the 17th century, as they do to viewers today. As
Westermann argues, the adoption of a single “meaning” for any work of art can
ultimately only weaken its voice.
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