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Hans-Joachim Richard Christoph (1903–1992), known familiarly as Hajo,
lived through most of the 20th century and witnessed firsthand its high
points and low moments.
Born in Berlin, Germany, in 1903, Hajo was artistically inclined even as
a small child, and remembered drawing animals with chalk on the kitchen
floor. After graduating from high school in 1919, and a short
introduction to the workings of the Hollerbaum & Schmidt lithography
company, he trained at the Reimann Schule, where his work designing
posters and stage scenery prepared him to enter the new profession. The
years following World War I were a time of great artistic experiment and
expression, and Berlin was a hotbed of avant-garde activity as much o f
the European art world embraced modernism.
When Hajo immigrated to the United States in 1925, his training and
skill served him well as a graphic designer, first at the New York
office of Lucien Bernhard and later, in 1931, at the Fort Orange Paper
Company in Castleton, New York. There, Hajo specialized in package
design but also created labels and other marketing materials, all
incorporating the distinctively bold, stylized graphics characteristic
of Bernhard and the Berlin school of graphic design. He remained at Fort
Orange Paper Company as its resident artist, a position he kept for the
rest of his working career. Hajo also
created fresh, bold designs for
Kenwood Mills, the Embossing Company, and other manufacturers, all meant
to captivate and entice modern American consumers. In his spare time Hajo painted quiet landscapes that reflect the peaceful, small-town
charms of the upper Hudson Valley. Hajo: An Artist’s Journey, tells the
story of an immigrant artist, his journey from Europe to the Hudson
Valley, and his artistic explorations. The exhibition’s sketchbooks,
drawings, paintings, graphic designs, and photographs span the breadth
of Hajo’s world and the art he created to capture it.
Above (left):
Ferryman Art Studio, Hajo Christoph, c.1926, Albany
Institute of History & Art Library, Courtesy of Peter
and Florence Christoph; (right) New England Bricks,
Embossing Company, Albany, N.Y., c.1930-1950, Hajo Christoph, Albany
Institute of History & Art, Promised Gift of Peter and Florence
Christoph, 2009.2.209
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