Printed bottom right front: F. F. Pulver Co., Rochester, N.Y.; printed paper label adhered to reverse: This is a/Pulvuroid Sign/A "Pulveroid" sign is/the lightest and most/brilliant indoor sign/made and will retain/brilliancy longer than/any other sign./Can be cleaned with/a damp cloth. Manu-/factured only by/F. F. Pulver Co.,/Rochester, N. Y./Patent applied for