In 1884, Charles Freihofer, the son of German immigrants, opened a bakery in Philadelphia, Pennsylvania. He was determined to provide bread made from the finest ingredients, and subsequently,  his business boomed. By 1913, Charles and his brothers built a new commercial baking plant, the Freihofer Bakery, in the Lansingburgh section of Troy, New York. With its innovative seventy-foot-long traveling bread oven, the brothers were able to meet the demands of their customers. Two weeks after the opening, a torrential rainfall struck Troy and the Freihofer Bakery used their newly constructed baking facility to bake and distribute hundreds of loaves of bread to flood victims.

From Lansingburgh, Freihofer’s delivered breads, cakes, and cookies to a growing customer base, first by horse-drawn wagons and then by motorized trucks. In the 1950s and 1960s, the Freddie Freihofer Show aired on WRGB. It offered a birthday treat for many youngsters who were the in-studio audience for the show. A hat, a box of chocolate chip cookies, and a “Squiggle”—souvenirs of the show—can still bring back happy memories that were unique to children in Rensselaer County and the Capital Region.

Four generations of the Freihofer family have maintained Charles Freihofer's dedication to the freshest, purest ingredients in their baked goods. The quest for innovation, linked to their home-style imagery, has been a cornerstone of the company’s success. Today, Freihofer's is part of Bimbo Bakeries USA.


Magnifying Glass
Freihofer’s Window Sign
Letterpress on paper
Albany Institute of History & Art Purchase, 1998.44
Magnifying Glass
Freddie Freihofer Show
c. 1954
Gelatin silver photographic print
Courtesy of Linda McLean